An Official Statement From Peak Design

By Peak Design

December 13^th, 2024

Hi everyone,

You may be aware that an Everyday Backpack made by Peak Design was worn during the New York City shooting last week. Some of you have asked what our policies are around customer privacy, so I wanted to lay that out:

Peak Design has not provided customer information to the police and would only do so under the order of a subpoena.
We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site.
Serializing our products allows us to track product issues and in some cases quarantine stock if a defect is found.
The serial numbers on our V1 Everyday Backpacks were not unique or identifying. They were lot numbers used to track batch production units. We did not implement unique serial numbers until V2 iterations of our Everyday Backpack.
If you do choose to register a Peak Design product, and it is lost or stolen, you can reach out to our Customer Service team and have your registration erased, so the bag is not traceable back to you.

We take our customer privacy seriously.

- Peter Dering

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